Cook hands Apple to Ternus: bigger and richer, but catching up in AI race ↧ ↧ Cook hands Apple to Ternus: bigger and richer, but catching up in A... When Tim Cook took over as Apple's CEO, he ​did not try to fill the big shoes of its legendary founder and product visionary Steve Jobs. Instead, he took Jobs' advice: "Never ask ‌what I would do, just do the right thing."