Jimmy Iovine, cofounder of Beats and Interscope Records, says AI will make brilliant artists better but won't do much for the boring ones. “A lot of producers are using AI right now, and it’s really helping them." "It breaks a logjam in your head.” “Look, there are artists out now that can barely sing ‘Happy Birthday.’ There will always be boring, silly records like that.” “But the great artists and the great producers will maybe create real masterpieces because of this. It’ll spark something." “So I’m very pro-AI." ▻