Breakingviews - COMMENTARY: Influencers milk dull reality for attention ↧ ↧ Breakingviews - COMMENTARY: Influencers milk dull reality for atten... Day-at-work ​videos are clogging social ⁠media highlighting ​lunch spots and ​typing on laptops. Even Blackstone’s Jon Gray is ​getting in ​on the action. More ‌marketers ⁠are turning to those with smaller followings to ​seem authentic. ​A $21 ⁠bln pot means more ​poorly unscripted ​content.