.@​eric seufert argues Meta could use AI to own far more of the advertising stack, especially for SMBs that lack the resources to optimize it themselves. "What if you had the go-to AI for managing all ad campaigns within your company? Right now, people use Codex. Codex is not purpose-built for that. They use Claude. Claude is not purpose-built for that. Meta AI now does that. I think that gives you a strong indication of where they want to go with this." "Imagine all the stuff Meta could do if they have access to your landing page. Imagine landing page optimization. Imagine personalization all driven by Meta's own systems." "The advertiser could say, 'I'm an SMB, I don't have the resources to do constant AB testing, constant experimentation on my landing page to optimize conversion. I know if my conversion was better, I'd be able to spend more money on Meta and get more sales.'" "If Meta can offer that to me, I'm okay to surrender that capability to them. Imagine they penetrate even deeper into the customer experience on the website. A lot of SMBs, which is a big bulk of their advertiser base, will say, 'Yes, please do anything you can do to optimize conversion for me, because that's going to result in more revenue for me, which I'm then going to reinvest in more ad spend.'" ▻