Since CFO Mandy Fields took over in 2019, e.l.f. Beauty has dramatically increased its marketing budget - spending on Super Bowl ads and campaigns tied to the Big Game. Fields and CEO Tarang Amin say the return in brand awareness continues to justify the costs. Tune into this episode of Bloomberg Chief Future Officer tonight at 9:30 pm ET ▻
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Since CFO Mandy Fields took over in 2019, e.l.f. Beauty has dramatically increased its marketing budget - spending on Super Bowl ads and campaigns tied to the Big Game. Fields and CEO Tarang Amin say the return in brand awareness continues to justify the costs
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