Apple's new foldable iPhone launched on September 9 with impressive features and a premium ​price tag, starting at $1,999 in the US market. But some observers in the packed room at the launch event in Cupertino, California, were ‌left questioning its appeal beyond wealthy tech enthusiasts ↧ Apple’s foldable iPhone poses a $1,999 question: Who is it for? Apple's new foldable iPhone launched on Wednesday with impressive features and a premium ​price tag, starting at $1,999 in the U.S. market. But some observers in the packed room at the launch event in Cupertino, California, were ‌left questioning its appeal beyond wealthy tech enthusiasts.