OptimizeRx expanded its NLAB platform to unify HCP and direct-to-consumer audience intelligence in one workflow. The update adds Micro-Neighborhood audiences, giving media planners claims-grade HCP targeting and privacy-safe deterministic consumer segments.
published
OptimizeRx expanded its NLAB platform to unify HCP and direct-to-consumer audience intelligence in one workflow. The update adds Micro-Neighborhood audiences, giving media planners claims-grade HCP targeting and privacy-safe deterministic consumer segments.
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