Why Is MediaAlpha ( $MAX ) Stock Down -6.95% Today? (Find out why any stock moved today on Tickeron.) MAX shares fell roughly 6.95% in intraday trading, slipping to about $10.04 from a prior close of $10.79. The decline extends a multi-week downtrend rather than reflecting a single, isolated headline catalyst. $EVER $CARG $YELP $Z $ZG