For nearly a decade, China's ‘Lipstick King’ has been the face of the livestream shopping industry, helping to grow a niche format into one of the country's most important retail channels. Now, despite slowing growth and artificial intelligence reshaping the sector, Li Jiaqi, famed for selling billions of dollars worth of beauty products to more than 100 million followers, bets it will still depend on people like him ↧ China's 'Lipstick King' confronts slower growth, AI disruption in l... For nearly a decade, China's "Lipstick King" has been the face of the livestream shopping industry, helping to grow a niche format into one of ​the country's most important retail channels.