Gucci's Demna blends aristocracy and pop culture at Milan Fashion Week ↧ ↧ Gucci's Demna blends aristocracy and pop culture at Milan Fashion Week Gucci designer Demna on Friday unveiled what he described as his first complete personal vision for the ​brand, presenting pagoda-shouldered tailoring and cropped, puff-shaped outerwear, as ‌the Kering-owned label seeks to revive growth after a prolonged downturn.