Netflix ( $NFLX ) Eyes Ad Revenue Growth Amid Competitive Pressures (See the latest news for any ticker on Tickeron.) Advertising is the pivotal growth lever. Netflix's ad-supported tier has reached roughly 250 million monthly active viewers, and management expects ad revenue to roughly double to about $3 billion in 2026, with some analysts modeling a path toward $10 billion over time. Live sports and events are reshaping engagement. Netflix has expanded its NFL (National Football League) slate to five games and extended its league partnership through 2029, using live programming to deepen its advertising and global-reach strategy. $PSKY $DIS $LUCK $WMG