Generative AI is already used in marketing by 52% of financial institutions, and 44% plan to boost spending in 2026. But none surveyed say their customer data is real-time or AI-ready, highlighting a growing execution gap.
published
Generative AI is already used in marketing by 52% of financial institutions, and 44% plan to boost spending in 2026. But none surveyed say their customer data is real-time or AI-ready, highlighting a growing execution gap.
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