McDonald’s is increasingly using artificial intelligence to guide menu prices across the US and some global markets, a plan that aims to boost headquarters’ profit but risks alienating customers and attracting antitrust scrutiny. One pricing factor supercharged by AI: an estimate of how much each store's patrons are willing to pay ↧ Inside McDonald’s push to have AI price your Big Mac McDonald’s is increasingly using artificial intelligence to guide menu prices across the U.S. and some global markets, a plan that aims to boost headquarters’ profit but risks alienating customers and attracting antitrust scrutiny.
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McDonald’s is increasingly using artificial intelligence to guide menu prices across the US and some global markets, a plan that aims to boost headquarters’ profit but risks alienating customers and attracting antitrust scrutiny. One pricing factor supercharge
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