Why Is Nike $NKE Stock Down -8.25% Today? (Find out why any stock moved today on Tickeron.) • Nike shares fell roughly 8.25% to about $32.25 in early trading Friday, from a prior-session close of $35.15. • Primary catalyst: a fiscal Q1 revenue miss and a downbeat fiscal 2027 outlook that overshadowed a modest earnings beat. • Secondary drivers: sharp declines in Greater China, a weak Sportswear and Jordan Brand business, and a new cost-cutting plan that includes layoffs. • Analyst reaction: Goldman Sachs and Citi lowered their price targets while maintaining Hold ratings. • Context: the stock sits near its lowest level since 2014 and has fallen more than 40% so far in 2026. • What to watch: management's November investor day and any stabilization in China and wholesale demand. $DECK $ONON $CROX $ADDY $BIRK $AREB