Freshworks ( $FRSH) vs Workiva ($WK): Weighing Growth, Retention, and Valuation Trade-offs Freshworks (FRSH) is a customer experience (CX) and employee experience (EX) software provider, while Workiva (WK) specializes in cloud-based financial reporting, compliance, and ESG (environmental, social, and governance) software. Both companies achieved a meaningful profitability milestone in their most recent reporting period, but Workiva is growing revenue roughly five percentage points faster than Freshworks. Workiva demonstrates stronger customer economics, with a net revenue retention rate of 113% versus 104% for Freshworks. Recent market reaction diverged: Workiva shares rallied after its latest earnings, while Freshworks traded lower despite an earnings beat, reflecting differing sentiment on forward guidance.