Hyper-personalization remains more aspiration than reality in financial marketing: Jim Marous says only about 1% of institutions are actually implementing it. A 2026 industry study found 83% are still at segment-based personalization or below.
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Hyper-personalization remains more aspiration than reality in financial marketing: Jim Marous says only about 1% of institutions are actually implementing it. A 2026 industry study found 83% are still at segment-based personalization or below.
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