OptimizeRx said its OpenPath platform now integrates with The Trade Desk, aiming to sharpen how pharmaceutical marketers plan and target healthcare provider audiences. The tie-up links point-of-care data with broader programmatic campaigns.
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OptimizeRx said its OpenPath platform now integrates with The Trade Desk, aiming to sharpen how pharmaceutical marketers plan and target healthcare provider audiences. The tie-up links point-of-care data with broader programmatic campaigns.
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