Apple cuts iPhone 18 Pro orders due to soft demand, Nikkei Asia reports ↧ ↧ Apple cuts iPhone 18 Pro orders due to soft demand, Nikkei Asia rep... Apple has told some suppliers to cut production of components for its newly launched iPhone 18 Pro and ​iPhone 18 Pro Max, as soaring memory chip costs ‌and price increases have dampened consumer demand, Nikkei Asia reported on Friday.