EY Parthenon’s Gregory Daco says the 2026 holiday season is set for the strongest sales growth in five years, with holiday sales forecast to rise 5.2%, the biggest gain since 2021. Real retail sales are seen up 2.9%, with prices rising 2.3%.
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EY Parthenon’s Gregory Daco says the 2026 holiday season is set for the strongest sales growth in five years, with holiday sales forecast to rise 5.2%, the biggest gain since 2021. Real retail sales are seen up 2.9%, with prices rising 2.3%.
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