Toys "R" Us is continuing its comeback, opening a new standalone store in California as the once-bankrupt toy giant rebuilds its brick-and-mortar presence. The new location is giving nostalgic shoppers another chance to walk the aisles under the iconic Geoffrey the Giraffe branding years after the retailer shuttered its U.S. stores. The opening marks another step in the brand's revival as Toys "R" Us continues expanding its physical footprint.