.@​eric seufert says DTC would not exist if it were not for Meta. "There's not a lot of animosity towards the company that provides your right to exist. It's like the oxygen that they rely on." "If Meta's ads platform hadn't evolved the way it did, there would be no DTC category." "If you look at advertising's share of GDP, it basically sits within a narrow band going back hundreds of years. People say, 'That proves that advertising is not driving the economy.' But when advertising enables new business, the fact that I'm still maintaining a share of my revenue as my ad spend doesn't mean that that ad spend would exist or that my revenue would exist without the ad spend." "So if you create these new opportunities for commerce, it doesn't matter that the share that you reinvest back in advertising stays the same. That's not an indication of the value of the economy." "It actually impacts economic growth. It's endogenous there. It's an input to the economic growth. You can't say that the fact that it remains within this narrow band as a percentage is some way to evaluate its importance to the economy." "When you are creating new opportunities to transact that are entirely derived from advertising, then you are creating that segment of the economy." ▻