PODCAST: How Apollo rewrote the rules of Wall Street ↧ ↧ PODCAST: How Apollo rewrote the rules of Wall Street The private equity and credit firm elbowed aside big banks to amass $1 trln of assets. In this episode of The Big View, William D. Cohan, author of ‘Money to Burn’, and Peter Thal Larsen discuss how Apollo rose from the 1990s junk bond wreck and whether its new model will endure.