Netflix ($NFLX) -23% YTD vs Roku ($ROKU) +40%: Contrasting Paths in Streaming Diverging momentum: NFLX has declined roughly 23% year-to-date in 2026, while ROKU has gained close to 40% over the same period. Different business models: Netflix monetizes its own content through subscriptions and advertising, while Roku monetizes viewing across its operating system through advertising and subscription distribution. Profitability profile: Netflix generates a roughly 31–34% operating margin at massive scale; Roku has only recently crossed into meaningful profitability. Growth trajectory: Netflix's revenue growth is slowing into the low double digits, while Roku's platform revenue is accelerating at a mid-20% pace.